As we agreed before, the goal was to beat the mug shot guy in the Google search.  It’s been two weeks since I started this project, and the search already looks better! I have beat one of the mug shot guys on the Google Images, and my LinkedIn is showing third on the rank!

This is not a fast process, but it works. Let me show you what I have been working on.

So the first step is to sit down and imagine we are going market a product. This is a very special product. Something that you use everyday. This product is your name.

We are going to decide what is the marketing message that we want to send to Google. After all he is working for us, and it will deliver the information that “we decide to post.” It is important make sure that we know how we want to be recognized.

Do I want to be a marketeer, photographer, musician, journalist or the best ski instructor in world? This is your call, and your chance to put out there what you want to be. There is no right or wrong, but the important thing is that from now on it will be under your control.

In my case were I would like to become a Marketeer for a Ski Resort. I choose to be recognized as a “Marketeer who loves Skiing”.

I will leave you with this homework for now, define your marketing message and find the pages that you are signed up for and lets get ready for next week.
We will explore the beauty of the total integration of social media sites to improve your SEO.

Stay tuned.