On September 15th 1998, 2 guys from Stanford University (Larry Page and Sergey Brin) registered the name of Google. That day, the history of the way we do business was changed forever. It doesn’t matter how big or small your business is. If Google can’t find it, it doesn’t exist.
But before we start, I have a question… do you have a Gmail account? If you don’t have a Gmail account, get one! Your Gmail account is going to be the password for the free Googleland! BTW when creating your new account, please always use a name that includes the name of your business, try to keep it clean and professional.
Do you have the @gmail account now? Did you add the password to LastPass? Cool, now let’s move on.
Location, Location, Location
If your business has a physical location, the first thing we going to do is to register it in Google Places. Go to the link, find your address, and verify your location. Google does it by 2 ways: by verifying your business’s landline or with a pin number that gets mailed to your business. Do it, get on the map.
Please fill up all the information for your biz, like phone number address and upload a cool pic.
Benefits: Why would I do this? What about privacy?
Google and the other search engines are like the Yellow Pages of modern times, but only better! They can be accessed for free, by anybody, anywhere in matter of fractions of a second. If you are worried about privacy, then this might not be your blog. Here I am trying to make your business shine, and no one will find you if you are not listed in Google. Remember the tree needs to make some noise!
Next week I will be reviewing some online collaboration tools, specifically SkyDrive, the new seamless collaboration tool from Microsoft, which has been rebranded as OneDrive this morning. Stay tuned.
Thank you for reading, an please leave me a comment if you have any questions! I would be more than happy to help you.